Then & Now
Category
Patient Story
Client
Sobi UK
Year
Patient Story
Paul and Charlie share a diagnosis of haemophilia, but their experiences of living with the condition have been shaped by very different generations of care. Created for Sobi, this film brings together Paul, Charlie and Charlie’s mother for an honest conversation about treatment, family life and how advances in haemophilia care have transformed opportunities for people living with the condition today. An authentic conversation with a cinematic visual approach, creating a more engaging and emotionally resonant exploration of life with haemophilia then and now.
Credits
Director Producer
Stu Rolls
Director of Photography
Alex Berry
Agency
MHP Group
Info.
• Developing a creative framework that felt visually engaging while preserving the authenticity of a real conversation, via guided discussion guides.
• Identified and secured a location capable of supporting natural interaction and movement, helping avoid a traditional sit-down interview format while creating opportunities for more cinematic storytelling.
• Worked closely with real patients and family contributors, including a child participant, creating a comfortable environment that encouraged genuine discussion without relying on media-trained performances.
• Delivered a suite of hero and supporting campaign assets, balancing educational objectives with human storytelling to highlight how advances in haemophilia treatment have changed lives across generations.
