Against the Current
Category
Patient Story
Client
Astra Zeneca
Year
Patient Story
Tania shares her experience living with CLL and the difficult conversations that shaped her treatment journey, reflecting on the importance of trust and shared decision-making between patient and doctor. Cinematic visuals of her early morning cold-water swims offer a quiet portrait of resilience, vulnerability and control.
Credits
Director Producer
Stu Rolls
Director of Photography
Alex Lawrence
Agency
MHP Group
Info.
• Built around Tanya’s personal experience of living with CLL and the role cold-water swimming plays in maintaining resilience and control.
• Developed a documentary-led approach combining sunrise beach filming with a more intimate interview environment at home.
• Managed contributor wellbeing, location logistics and stakeholder requirements while creating a comfortable space for open and authentic discussion.
• Delivered a suite of internal and external content assets centred around trust, communication and shared decision-making between patient and healthcare professional.
