A Unique Bond
Category
Patient Story
Client
Boehringer Ingelheim
Year
Patient Story
A Unique Bond is a global storytelling campaign for Boehringer Ingelheim exploring the extraordinary relationship between people living with long-term health conditions and the animals that help them navigate everyday life. Bringing together stories from across Europe and the United States, the campaign highlights how companionship, routine and emotional connection can play an important role in supporting health and wellbeing. The campaign weaves together five individual stories into a single narrative, following people living with conditions including diabetes, COPD, stroke recovery and systemic sclerosis. Produced across multiple countries within an ambitious international production schedule, the campaign delivered a hero film alongside a suite of social assets and photography designed for global audiences.
Credits
Agency Producer
Stu Rolls
Production Company
1st Ave Machine
Agency
BCW
Director
Tucker Bliss
Director of Photography
Anthony Carella
Info.
• Managed the production and delivery of five international shoots across the UK, Germany, Hungary, Idaho and West Virginia within a two-week production window, maintaining a consistent production crew and approach across all locations.
• Built and coordinated a lean travelling production model, balancing local logistics, contributor requirements, crew management and stakeholder approvals while working across multiple countries and time zones.
• Helped shape five standalone patient stories into a single connected narrative, ensuring each contributor's experience remained authentic while supporting the wider campaign message.
• Oversaw delivery of the hero film, social cutdowns and production photography, working closely with creative, editorial and post-production teams to create a cohesive global campaign.
• Contributed to the editorial development of the project beyond traditional production management responsibilities, supporting story structure and directed edit decisions during post-production.
