The Right Door
Category
Patient Story
Client
Astra Zeneca
Year
Patient Story
When Erica was diagnosed with Diffuse Large B-Cell Lymphoma (DLBCL) at just 10 weeks pregnant, every step towards diagnosis and treatment carried implications not only for her own health, but for the life she was carrying. Through candid conversations with her healthcare professional and intimate moments with her family, the film explores the importance of timely diagnosis, specialist care and a treatment plan tailored to both mother and baby. What begins as a story of uncertainty ultimately becomes one of resilience, hope and the promise of new life.
Credits
Director Producer
Stu Rolls
Director of Photography
Alex Lawrence
Agency
MHP Group
Info.
• Built around Erica’s personal experience of navigating cancer treatment while pregnant, capturing both the emotional and practical realities of a major life crossroads.
• Filmed across home and workplace locations in a single day, carefully adapting the production around Erica’s wellbeing while she was seven months pregnant.
• Designed a visual approach that acknowledged Erica’s pregnancy as part of her story, while thoughtfully framing scenes to maintain focus on the narrative and emotional journey.
• Coordinated healthcare professional, contributor and stakeholder availability to create authentic conversations that felt natural, collaborative and unscripted.
• Delivered a suite of internal and external content assets centred on trust, communication and shared decision-making between patient and healthcare professional.
