History of Haemophilia
Category
Documentary
Client
Sobi UK
Year
Documentary
The history of haemophilia is a story of scientific progress, patient advocacy and changing standards of care. Created for Sobi, this six-minute film traces more than 200 years of haemophilia history through the eyes of a patient advocate, combining cinematic storytelling, historic milestones and contemporary perspectives to reflect how treatment and understanding of the condition have evolved over time. Filmed within the striking setting of Strawberry Hlll House (London), the film balances educational content with a more emotional, human-led narrative approach, transforming a complex medical history into an engaging and accessible story for patient communities, healthcare professionals and wider audiences.
Credits
Director Producer
Stu Rolls
Director of Photography
Alex Lawrence
Agency
MHP Group
Info.
• Developed and wrote a presenter-led script that balanced historical accuracy and medical compliance with a more cinematic, documentary-style storytelling approach.
• Sourced and secured a visually distinctive heritage location, managing production logistics, crew coordination and filming permissions to create a premium visual identity for the project.
• Worked closely with the patient advocate presenter to shape a natural and confident on-camera performance, translating complex medical milestones into accessible, audience-friendly language.
• Oversaw post-production of a hero film, supplemented by social content, that needed to tie in visually with wider campaign design materials.
